ECUST Library and Trade Union Jointly Hosted Immersive Cultural Market Events
On April 22nd, on the occasion of the 31st World Book and Copyright Day, ECUST Library and the University Trade Union jointly hosted an immersive cultural experience event titled “Scholarly Fragrance Across Campus: Cultural Market” at Fengxian Campus.
As part of the 19th Reading Month under the theme “Better Reading for a Better Life”, the event integrated book exhibition and sales, cultural and creative displays, handmade creation and intangible cultural heritage experiences. It extended reading beyond the page and made culture tangible, presenting a delightful cultural feast imbued with scholarly heritage and humanistic warmth for all faculty and students.
The main venue, situated in the Fengxian Campus Library lobby, exuded a warm and elegant intellectual atmosphere. Renowned cultural institutions curated a vast collection of high-quality books, ranging from literary classics and cutting-edge technology to humanities and original foreign editions. Complementing these were unique cultural products, such as traditional stationery and intangible cultural heritage-inspired crafts, catering to the diverse interests of faculty and students in reading, collecting, and art appreciation.
Faculty and students gathered at the booths, browsing and selecting books carefully, immersed in the beauty of words and the charm of culture amid the lingering scent of ink and exquisite cultural creations. To further boost engagement, the event launched the interactive session “Photo Check-in and Like Collection” activity. Faculty and students could exchange exquisite cultural and creative gifts by taking photos of the market scene and sharing their insights on reading on social platforms.
A hands-on creative experience area was set up, featuring lacquer fan painting, sachet making, and dried flower bookmark crafting, which attracted enthusiastic participation from faculty and students. Participants blended pigments, selected fragrances, and arranged flowers and plants by hand, experiencing the joy of creation while appreciating the aesthetics of everyday life.
Meanwhile, Niyan Kong, a national intangible cultural heritage inheritor, was invited to deliver lectures and provide one-on-one guidance on woodblock watermarking for over 30 participants, allowing them to immerse themselves in the charm and craftsmanship of traditional heritage.
The event built a high-quality platform for cultural exchange and works display, fostered a strong campus atmosphere for reading, and contributed to the ongoing development of a vibrant scholarly community.